Web Design + SEO Okotoks, AB
Custom websites and SEO for Foothills businesses. Signal + Site builds your site, then provides the technical work behind getting cited & found by AI, Google, Maps and search engines. Based in Okotoks, with one person from the first call on.
Why it matters here
About 2,600 more people live in Okotoks than five years ago. They don't know who the good electrician is, where to get a decent haircut or which bookkeeper picks up the phone. So they search the internet, or ask AI.
The businesses that show up get the call. The ones that don't are a well-kept secret, no matter how good the work is. Signal + Site exists to fix exactly that, for the businesses that make this town run. Local supporting Local.
Source: Alberta Regional Dashboard, Government of Alberta, 2025 figures.
What we do
Imagine creating a masterpiece, then hanging it in your home. Only the people you invite over will ever see it. That's your website right now. To bring in clients, it needs to be suggested by search engines and AI to the people looking for the services you offer. The masterpiece belongs in a museum.
A well designed site that nobody finds is a missed opportunity, and great Search Engine Optimization pointed at a site that doesn't convert becomes a loss. You get both pieces, from the same person, and the work doesn't stop at launch.
The technical work that helps put you in front of them to begin with.
A website that earns the call once someone lands on it.
The work
No mockups and no templates. Every one of these is running today, built by the same person who'll build yours. Click through and poke around.
Where
Home is Okotoks. The work reaches up and down the Highway 2 corridor and west into the hills, and anywhere else over a video call.
Who you'll deal with
I'm Alex Richinski. I build every Signal + Site website myself, along with the SEO work. The person on the first call is the person doing the work.
No account managers and no hand-offs. When something needs changing, one message gets it straight to me.
No. Okotoks is home, and most of the work is across the Foothills and Calgary: High River, Diamond Valley (Black Diamond and Turner Valley) and the city. Anywhere else in Canada works too, over a video call.
Web design is the site: how it looks, how it reads and whether a visitor picks up the phone. SEO is the signal: the work that helps put the site in front of people searching Google Search, Google Maps and AI tools like ChatGPT. One without the other is half the job, so Signal + Site does both.
Yes. If your site is sound, SEO can go on top of it. If it's holding you back, you'll hear that straight, along with what it would take to fix it.
It's part of the job now. AI tools pull from sites they can read and trust, so the work covers clear answers on your pages, structured data and making sure your business details match everywhere they appear online.
The work keeps going. Your site is hosted for you, SEO is ongoing month to month and site care covers updates and fixes as your business changes. You're never left with a site and nobody to call.
Everything from one-page sites to full builds, including e-commerce stores & full web development.
Alex Richinski, the person you talk to on the first call. There's no hand-off to a junior team or outsourced agency.
Start a project
Tell me a bit about your business and what you need. You'll get a reply from me, not an auto-responder.
